Website Proposal

A new digital
home for the Tavern.

Built for what guests actually want: faster reservations, clearer answers, and a sports lounge that feels modern, magnetic, and unmistakably yours.

Delivery
Live in 7 days
Investment
From ₱7,000 + retainer
Smart features
Up to 2
Validity
90 days
The Fishbone Promise
7 days.
From kickoff to live.

Once we’ve gathered your assets and aligned on direction, your new site goes live in seven calendar days. No drag, no “final-final” loop, no surprise extensions.

Discovery and onboarding (1–3 days of brand assets, photos, and menu info) happen before the 7-day clock starts, so the build phase stays focused. Smart features in Growth and Premium tiers are layered in after launch — the site is already live and earning while we add the smart layers on top.

01 — Why now

The next leap isn’t bigger — it’s smarter.

Guests expect instant reservations.
Big-game nights, anniversaries, barkada birthdays — they shouldn't require a Messenger ping. The new site books, confirms, and remembers.
Smart automation changes the playing field.
Most PH bars still rely on Messenger and phone calls. Smart booking and ordering tools give you a 12-month head start in Aklan — a real competitive moat, especially for tourist season.
Your tavern has the story.
Steaks, billiards, signature cocktails, live sports, and the only proper sports lounge in town — there's plenty to brag about. We just need to surface it.
02 — Smart Features

Three smart features designed for the tavern guest.

Each one solves a real friction point in the guest journey — and each runs on built-in logic, so there are no ongoing API costs. Growth ships with 1 feature of your choice; Premium ships with 2.

Smart Reservation Concierge

Guests describe their plan — "date night for 2" or "barkada for the UFC fight" — and the concierge picks the right table (booth, bar-side, billiards-view) and confirms via WhatsApp in seconds.

Why it matters: Replaces back-and-forth DMs. Captures reservations after hours, including big-game weekends when calls go unanswered.

Smart Drink Pairing

Diners pick a dish and the bartender suggests a cocktail, beer, or sangria pitcher to match — with a one-tap add to their reservation note.

Why it matters: Lifts bar attach rate without retraining staff. Turns the cocktail menu into something guests actually use, not just admire.

Smart Game Night Planner

Builds a full evening: live sports schedule, recommended billiards block, group meal package, and a sangria pitcher — bundled into a single bookable plan.

Why it matters: Sells the experience, not just the seat. Bigger spend per booking, longer dwell time, and a reason to return next weekend.

03 — Scope

What we’ll deliver

Design
  • Brand-aligned design system (colours, typography, components)
  • Full responsive UI for desktop, tablet, mobile
  • Smart feature interfaces
Build
  • Next.js + Tailwind for performance
  • CMS so your team can update menu, promos, and events without us
  • Smart features built with custom logic — no API subscriptions or ongoing usage costs
  • SEO, schema markup, sitemaps, analytics
Content & Launch
  • Rewritten food & drink copy (taste-led, not stiff)
  • Featured promo + signature cocktail spotlights
  • Sports schedule + events template
  • Migration, redirects, training session
04 — Timeline

Seven days, start to finish

Discovery happens before the clock starts. Once we kick off, the build is laser-focused on shipping by Day 7.

1
Day 0
Discovery & onboarding
Brand assets, photos, and menu info gathered (1–3 days, before the 7-day clock starts)
2
Day 1
Kickoff & direction
Sitemap confirmed, design direction locked, content outline approved
3
Days 2–3
Design
Homepage + reservation flow designs ready for sign-off
4
Days 4–5
Build
Site built, content placed, mobile + tablet checked
5
Day 6
QA & polish
Cross-browser checks, performance pass, SEO basics in place
6
Day 7
Launch 🚀
Site goes live, you get the keys, walkthrough call done
7
Week 2+
Smart features layered in
Optional — Reservation Concierge, Drink Pairing, or Game Night Planner added live (Growth & Premium tiers)
05 — Investment

Three ways to start

Every tier ships in 7 days. Foundation is a clean one-time build. Growth and Premium pair a smaller upfront with a monthly retainer that keeps your site fresh — menu updates, performance insights, and ongoing support handled by us, month after month.

Foundation
₱9,000
One-Time Payment

Best for taverns and bars who just need a polished online presence.

  • Mobile-first site (4–5 pages: Home, About, Menu, Reserve, Contact)
  • Branded layout using your existing logo + colours
  • WhatsApp reservation form
  • Basic SEO + Google Analytics
  • Vercel hosting (fast, free, reliable)
  • 1 round of revisions
Start with Foundation

No monthly fees. No lock-in.

★ Recommended
Growth
₱8,000
+ ₱1,500/month
Initial + Monthly Retainer

Best for places that want consistency without big upfront cost.

  • Everything in Foundation, plus:
  • Up to 8 pages with light custom polish
  • 1 smart feature of your choice — Reservation Concierge, Drink Pairing, or Game Night Planner
  • Simple CMS so your team can edit content
  • Google Maps + analytics tracking
  • 2 menu / page updates per month (specials, prices, events)
  • 2 rounds of revisions
Start with Growth

Includes 2 menu updates / month.

Premium
₱7,000
+ ₱3,000/month
Initial + Monthly Retainer

Best for taverns that want to stay active, updated, and competitive.

  • Everything in Growth, plus:
  • Up to 10 pages with custom design system
  • 2 smart features of your choice (from Reservation Concierge, Drink Pairing, Game Night Planner)
  • Sports schedule + events template
  • Signature cocktail / dish spotlight section
  • 4 menu / page updates per month
  • Monthly performance check + insights
  • Priority support (same-day response)
Start with Premium

Priority support + monthly insights.

Compare side-by-side

Everything in each tier, at a glance.

Foundation
₱9,000
★ Recommended
Growth
₱8,000
+ ₱1,500/mo
Premium
₱7,000
+ ₱3,000/mo
What's included
Live in 7 days
Pages included
4–5
Up to 8
Up to 10
Mobile-first responsive
Branded with your logo & colours
WhatsApp reservation form
Design depth
Custom design polish
Light
Full design system
Sports schedule + events template
Featured cocktail / signature dish spotlight
Smart layers
Smart features
1 feature
2 features
CMS for self-editing
Monthly retainer
Monthly fee
₱1,500/mo
₱3,000/mo
Menu / page updates per month
2
4
Monthly performance check + insights
Priority support (same-day response)
Lock-in commitment
None
Month-to-month
Month-to-month
Tech & support
Vercel hosting (year 1 included)
Basic SEO + Google Analytics
Revision rounds
1
2
2
06 — Optional Add-ons

Layer in extra firepower.

Available across all tiers. Monthly services are billed alongside any retainer (cancellable with 15 days written notice); one-time services are billed at setup.

Mix and match — pick any combination below.

CMS Setup

₱2,500/one-time

Simple admin panel so your team can update menu items, prices, promos, and event posts without us. Already included in Growth and Premium — add this to Foundation if you want self-edit capability without committing to a monthly retainer.

Social Media Management

₱3,000/month

Content calendar, post creation, and scheduling for Facebook and Instagram. Includes 8 branded posts per month — perfect for surfacing weekend specials, live sports events, and new arrivals at the bar.

AI-Powered SEO

₱2,500/month

Keyword research, meta tag optimisation, schema markup, and monthly ranking reports for terms like "sports bar Kalibo" and "steaks Aklan". Keeps your site climbing local Google results.

Blog & Content Writing

₱2,000/month

2 SEO-optimised articles per month — cocktail features, behind-the-bar stories, sports event recaps, or food guides. Drives organic traffic and turns the site into a real local destination.

Social Media Design

₱350/design

Design-only service for individual social posts — branded graphics for promos, fight nights, and weekly specials. No scheduling or management included. Perfect if your team handles posting in-house.

Bundle deal
Bundle the three monthly marketing services for ₱6,500/month.

That’s Social Media Management + AI-Powered SEO + Blog Writing — together you save ₱1,000/month versus picking them individually. Add-ons begin after launch.

See three directions, side-by-side.

We built three concept directions, each leading with a different smart feature so you can see how the brand could feel in different worlds. Open each and switch between mobile, tablet, and desktop views to compare.